Senior Manager, Communications and Member Relations
As Touchstone Energy's dedicated Communications & Marketing professional, Lori works with the Executive Director and program managers in planning and executing marketing strategies for the organization’s member-benefit programs. She manages development of the organzation's resource communications to thenational network of nearly 700 member cooperatives. Her responsibilities include writing and editing the monthly North Star News e-newsletter, Touchstone Energy News, Admire & Aquire library, annual report and Board of Director updates to the membership. She also works with the members recruitment and retention team on prospective member outreach.
Before joining Touchstone Energy, Lori served as Communications Manager and Publications Editor for Roanoke Electric Cooperative, an innovative distribution co-op serving rural communities in northeast North Carolina.
Lori began her co-op career in 1997 as a political affairs writer in the the NRECA Communication department, covering the national association's legislative advocacay activites. She subsequently spent the next decade working in various strategic communications and marketing roles and serving as staff liaison to the association's distribution, statewide and G&T co-op communicators.
