Challenge:
Bryan Texas Utilities (BTU) desired a complete website overhaul with the goal of being more user-centric and easier to manage. They wanted a modern, responsive design optimized for mobile devices. The goal was to enhance the user experience by providing easier access to essential services and resources.
Solution:
BTU partnered with SHiNE, through their comprehensive design and build program, to achieve their vision. SHiNE's collaborative approach brought together a dedicated team of experts:
- SHiNE Website Development: Architected the website's foundation. They crafted a user-friendly flow and developed custom functionalities tailored specifically to BTU's needs.
- SHiNE Content Support: Focused on creating a visually stunning and SEO-friendly website aligned with BTU's brand identity. BTU opted for a fresh start, and they leveraged the full potential of a Content Support subscription to develop brand-new content that adhered to industry best practices. Collaborating closely with BTU they ensured brand voice and visual preferences were seamlessly integrated. They also implemented custom button and link tracking to gain valuable analytic insights into user behavior and optimize the website’s performance.
- BTU: Played a crucial role in seamlessly integrating BTU's visual identity throughout the website. This included incorporating BTU photos, graphics, and other elements to maintain a cohesive brand experience.
Results:
Through the collaborative effort between BTU and SHiNE, the new website surpassed expectations:
- Customer-Centric Design: The entire website prioritizes user needs, offering intuitive navigation and easy access to information and services.
- Improved User Experience: BTU now boasts a modern, user-friendly interface that delivers a seamless experience across desktop and mobile devices.
- Content Strategy: High-quality, informative content, adhering to industry best practices, equips users with the knowledge they need.
- Enhanced Brand Identity: BTU's brand is consistently reflected throughout the website's design and visuals, ensuring a cohesive user experience.
Unique Features:
Recognizing the growing solar energy movement within their territory, BTU created a dedicated Solar Resource Center. This comprehensive resource showcases BTU's expertise while offering valuable information for potential solar users.
BTU also prioritized clear communication during outages. The meticulously designed Outage Center consolidates all customer-relevant outage information into a single, well-organized page. This facilitates effortless access to vital details during unforeseen service disruptions.
Continued Success:
BTU's commitment to user experience extends beyond launch. They have opted to leverage Content Support, for ongoing website analytics, SEO, and management. This proactive approach ensures the website continues to meet their evolving needs and user expectations.
Client Testimonial:
"Bryan Texas Utilities' new website was designed with our customers in mind, providing easier access to important services and resources. We're excited to offer a more user-friendly platform that makes managing utilities more convenient than ever. Working with the SHiNE team was effortless. The team fully understands the unique needs of utility websites."
- Meagan Brown, Public Information Officer, BTU
Conclusion:
BTU's website redesign exemplifies the power of collaboration. Through SHiNE's full-service approach and BTU's commitment to a user-centric focus, the new website is well-positioned to serve their customers effectively for years to come.
